There are two elements to orientation when it comes to ordering your labels: roll direction and label direction. You need to know what is compatible with the type of label applicator you intend to use if you intend to use one!
Roll direction refers to the direction the labels unwind from the label roll and label direction refers to the orientation of the label itself on the roll.
Your label applicator manufacturer should have more information about which orientation is compatible with your applicator.
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